It’s no wonder that many people have fallen out of love with milk over the last 20 years. Consolidation in the dairy industry has stripped milk of its provenance and taste. In addition, there are increasing concerns about the way milk is produced and the life of cows on dairy farms.
We’re here to offer conscientious consumers a more informed choice about the kind of milk they buy, from local farms. The Pasture Promise logo is the only label on milk that provides clear assurance that it comes from farms where cows are free to graze on lush green grass for a minimum of six months a year (180 days).
We believe freedom is a right for dairy cows, rather than a privilege. The Pasture Promise logo gives you the chance to vote for freedom when you buy milk.