The Milk

Not all milk is the same. We want everyone to be able to enjoy great tasting, free range milk.

The Taste of Freedom

A better choice for you, a better choice for cows

It’s no wonder that many people have fallen out of love with milk over the last 20 years. Consolidation in the dairy industry has stripped milk of its provenance and taste. In addition, there are increasing concerns about the way milk is produced and the life of cows on dairy farms.

We’re here to offer conscientious consumers a more informed choice about the kind of milk they buy, from local farms. The Pasture Promise logo is the only label on milk that provides clear assurance that it comes from farms where cows are free to graze on lush green grass for a minimum of six months a year (180 days).

We believe freedom is a right for dairy cows, rather than a privilege. The Pasture Promise logo gives you the chance to vote for freedom when you buy milk.

Supports Farmers and Cows with Every Pint

The cost of producing milk on farms continues to rise and yet, so often, the price dairy farmers receive fails to cover their costs.

Many people want to support a fair deal for farmers when they buy milk. But increasingly ethical shoppers want to know that the cows get a fair deal too. That’s why farmers supplying milk under the Pasture Promise logo, are paid a premium for giving their cows the freedom to graze in fields as nature intended. When you buy milk carrying the logo, you are putting extra money directly into the hands of farmers, to allow them to continue producing wonderful free range milk, from a traditional, pasture-based farming system.

The additional money earned from selling milk under the Pasture Promise logo, doesn’t just help to pay the bills, it’s also invested into the farm to improve facilities and cow care.

Why Milk Matters

Milk produced by free range dairy cows grazing on fresh green grass contains calcium, minerals, vitamins, protein and healthy fats, like Omega-3 and Conjugated Linoleic Acid (CLA). Each time you drink a glass of free range milk, or add it to your cup of tea, coffee, porridge or cereal, you can enjoy the great taste of one of nature’s finest health foods.

It’s also an important source of Iodine. A study by The British Thyroid Foundation found that that the UK has a serious iodine deficiency. It recommends adults and those over 12 years especially young girls, need 150g/per day, which is the equivalent of 1 pint of milk.

Milk and dairy products are a great way to make sure you have strong teeth and bones throughout your life especially when you get older and bones can become brittle.


Why choose Pasture Promise free range milk?

Pasture Promise free range milk gives traditional family dairy farms a badly needed identity in the marketplace and gives you the chance to make a more informed choice about the kind of farms your milk comes from. By making the Pasture Promise you can help us to win a fair deal for farmers and cows.

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    Free Range

    The Pasture Promise logo means a minimum of 6 months at grass.

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    Great Taste

    Wonderful, fresh milk that tastes like ‘proper’ milk should.

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    High Standards

    The milk is produced to our strict free range standards and is collected, processed and bottled separately.

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    Supporting British Farmers

    Delivering family farms a fair reward for keeping cows in fields.

Joins Us

You can join us as a farmer member or a supporter.
We invite both those who produce milk and buy milk to work together so we can secure the freedom for cows to graze in fields and make milk great again.