The Ethical Consumer

One of the predicted megatrends for the future is the rise in Ethical Living.  Passport market research, which is part of Euromonitor International, predicts that increasing attention will be paid to ethics and moral values by food citizens and businesses in the coming years. This means that purchasing decisions will be framed by concerns about…

Coffee & Cows

On my way to where I work I decided to count the number of coffee shops in one street. There was six, a couple of the usual coffee chains but predominately it was the independents coffee shops that had the most outlets, showing that customers are looking for something new and unique, great quality coffee…

Consumer power in action

  I was recently reading an article about an interesting initiative in France called “C’est qui le patron?” (Who’s the boss?). Founder of the scheme, Nicolas Cee, set up the label in the autumn of 2016, in an attempt to restore power to the consumer in deciding the value (price) of the food they buy.…