Changing Consumer Habits

Yesterday the newspapers were full of stories about how we’re now moving into the next phase of easing lockdown, and I have to wonder as we start to move towards ‘normal’ if the changes made during the pandemic will continue into the future? Almost straight away during lockdown we saw people adapt their shopping habits.…

The Real Plant Based Diet

It seems one of the success stories of this year’s Veganuary is that 1 million vegan burgers were sold in KFC, but is that really a success story? In many ways this represents the problem with the food industry. There is a drive by certain agents to ditch nutrient rich meat and dairy from pasture…

A Christmas Message

Christmas time is always a great time to share a Christmas message from our farmers. As we go from 2019 into a new decade, Jenni Hobbs, looks back over the years   Another year – and 2019 didn’t disappoint. Here in the Gloucestershire Severn vales the cows have continued to enjoy fresh, grazed grass but…

Free Range Dairy | Cow and milk bottle with Pasture Promise logo

Spilt Milk

490 million litres of milk is thrown away each year. What a waste! Not just in terms of the cost to shoppers, but also for the cows that spend their lives producing this great food, our natural resources and the environment. A UN Report in 2015 estimates the population will grow to just under 10…

Fall Back in Love with Milk

From recent media stories you might think that dairy is to blame for all the bad things happening to our health and the planet. But milk and dairy products, especially from pasture based systems, have been part of our heritage for thousands of years and we’ve not only survived, but thrived on it. People have…

The Ethical Consumer

One of the predicted megatrends for the future is the rise in Ethical Living.  Passport market research, which is part of Euromonitor International, predicts that increasing attention will be paid to ethics and moral values by food citizens and businesses in the coming years. This means that purchasing decisions will be framed by concerns about…