Speaking as one

I have talked to so many people about the concept of Free Range Milk over the years and those conversations began with the farmers that produce the milk. But, explaining that not all milk is the same and what free range means for cows has required much wider engagement. So, today, our work is largely…

Why we need you now

Free Range Dairy already has members who represent a diverse range of milk producers of different size and scale. Some are on enviable contracts with major retailers, some are co-op members and some really don’t know where their milk ends up. But, they all have one thing in common – they all want consumers to…

Collaboration delivers

Free Range Dairy seeks to secure a fair reward for milk producers who commit to grazing their cows for at least half of the year. People tell us they think farmers deserve more and that they want a clear assurance that cows are given the freedom to graze. So, when you choose free range milk…

Doing what it says on the label

Retailers have spent a lot of time and money building their reputation for quality and value, to win trust and confidence from their customers. However, there have been one or two hiccups along the way. The horsemeat scandal in 2013 was enormously damaging to the integrity of the supply chain, with everyone wondering where it…

Reduced farmer membership fees

Delivering lasting change in the fortunes of British dairy farmers is quite an undertaking, against the backdrop of increasing market volatility. That’s why we are really grateful for all the support and encouragement we have received from farmers. Free Range Dairy is all about creating an opportunity – instead of sitting back and waiting for…

Remaining meeting dates

We are still running a number of Free Range Dairy meetings for farmers around the country to explain our objectives, outline standards for free range milk production and provide details of our strategy for getting free range milk to market. There is growing interest in the opportunity to distinguish and brand milk from cows that…

Turning milk into water

Last week I took part in a debate about the value of milk compared to bottled water and, in my research, I learned some interesting things about the UK bottled water market and the way in which it is promoted and marketed. There are some interesting comparisons between the volume and value of both the…