Pasture Promise online

You can now make the Pasture Promise online. Just follow the link on the home page or click here. All you need to do is provide your name, address and contact details. We are getting more farmers signing up every day and we are well on the way to establishing a network of like minded…

Rip Off Food

  The first of a new series on BBC 1, called Rip Off Food, was shown at 9.15 this morning. You can find a link to this programme here (opens in a new window). The programme, presented by Gloria Hunniford, revealed how food companies and supermarkets mislead consumers with the labelling they use on food. This…

A wider view

I am really grateful for all the feedback I get on the Free Range Dairy initiative and welcome anyone to submit stories about their own experiences of farming and related matters. Below is a really interesting post from John Lawson who, although no longer farming, finds that his current business faces similar challenges to dairy…

Put grass in your glass!

  I hear that Mary Berry, writer of cookery books and Great British Bake Off judge, has a new series on BBC2 called The Great British Food Revival and one episode is all about ice cream. Mary has labeled many ice creams as being almost 99 percent “synthetic junk”. Apparently it only has to contain…

Closer to Nature

Have you seen any good films lately? Well, if you haven’t, may I recommend a real ‘feel good’ movie from Arla Foods? Closer to Nature isn’t packed with high octane action for the adrenalin junkies, but it does contain some wonderful scenery and, for those of you who are animation fans, look out for the…

Fair enough?

Back in December 2011, I put a post on the Free Range Dairy website about the continuing growth of ethical food brands during the economic downturn. This was linked to a report in The Independent, which stated that Fairtrade food sales rose by 36 percent in 2009-10. Much of the recent campaign by UK milk…

From Belief to Brand

  Things feel like they are really moving on with Free Range Dairy. The feedback on defining standards for production has been excellent and we now moving forward from a simple belief in the value of pasture-based milk production, to making that milk available to UK consumers. I make no apologies for declaring that Free…

The range of free range

One thing that is becoming very apparent from the feedback I have had regarding the definition of Free Range Dairy herds, is that achieving 180 days at grass has been very difficult (if not impossible) on a number of farms this year – particularly in the north of England and in Scotland. A farmer from…

Becoming Free Range

Thanks to all those who came along to the recent farmer meetings and others who have emailed me with suggestions on how we take Free Range Dairy forward. It is evident that there is considerable interest in milk and dairy products from pasture-based herds, both from consumers and farmers. So, now it’s time to let…