I’m delighted to tell you that our mission to offer British consumers the choice of free range milk, has recently been given another significant boost, thanks to Mid Counties Co-op. They are now stocking Cotteswold Dairy’s free range milk in over 40 stores, which you can find here.
The Mid Counties Co-operative is the largest independent co-operative in the UK, with its heartlands in Oxfordshire, Gloucestershire, Buckinghamshire, Shropshire, Staffordshire, the West Midlands, Wiltshire and Worcestershire. We are really grateful to Matt Fletcher, Head of Direct Sourcing for Mid Counties Co-operative and his team, who are making a big commitment to sourcing more local food for their stores. The Cotteswold Dairy free range milk bears the Pasture Promise logo and is produced by 9 farmers in Gloucestershire, who are all members of our Free Range Dairy Network.
Our network is expanding, to offer more people the chance to find the Pasture Promise logo on milk and be assured that their milk comes from traditional, family farms, where cows are grazed for at least 180 days and nights a year. We want to promote local farms and dairies as much as possible, to give you the chance to support farmers in and around your community. Mid Counties Co-operative’s ‘Best of our Counties’ initiative is a great way to achieve this, giving farmers the chance to connect with consumers and promote a better understanding of the way they farm. A recent survey found that 74% of shoppers agree more locally produced food should be available in supermarkets, with the biggest reasons being – it’s good for local economy and wanting to support local producers.
We want to replicate this kind of opportunity for more farmers across the UK, who commit to giving their cows the freedom to graze and deliver great tasting milk from sustainable farms. If your local supermarket is not stocking Pasture Promise free range milk yet, please take action and ask for it. Together we can win a fair deal for British farmers and their cows.